How to Increase Engagement on Instagram for a Niche Brand?

[omvigilant]

Hello everyone,

I’m currently managing the Instagram account for a niche brand that focuses on eco-friendly products for home improvement. While we’ve seen steady growth in followers, engagement has been relatively low. I’ve tried a few tactics like posting consistently, using popular hashtags, and collaborating with influencers, but I feel like there’s still a gap in connecting with our target audience.

Here are my questions:

What are some effective strategies for boosting engagement specifically for a niche brand on Instagram?

Should I focus more on stories, reels, or traditional posts to get better interaction?

Is there a way to use Instagram’s algorithm to our advantage when working with a small but specific target audience?

Any advice or tips from those with experience in promoting niche brands on social media would be greatly appreciated!

Thanks in advance!